Merchant Overview: Boys and Girls Clubs of the Twin Cities
The Boys and Girls Clubs are nonprofits that have exemplified more than 80 years of service to youth and adolescents. The dedicated staff at 11 metro-area locations and a rural environmental education center provide activities and support to more than 4,000 young people from kindergarten through high school graduation. Their mission is to enable all young people, especially those who need it most, to reach their full potential as productive, caring, responsible citizens by providing high-quality Club Experiences that assure success is within reach of every young person who enters their doors.
The Opportunity: Non-Profit Merchant Services Capabilities
The Boys and Girls Club of the Twin Cities first reached out to the Evolve Payment team in 2017 when the Executive Director was participating in The Saint Paul Area Chamber Of Commerce “Leadership Saint Paul” program with Evolve Payment’s Don Raleigh. The director shared that the team at the Boys and Girls Club was struggling with how much time was being spent writing thank you cards that included the tax deductible receipt that was sent out at the end of the year for credit card payments through a major merchant services provider.
After discussing the opportunity and how Evolve Payment has unique software capabilities, Don identified that there were additional areas of opportunity that would not only allow the benefit of automatic tax-deductible receipts being sent to donors, but also being able to install an easy to use, easy to manage and easy to report website module that allows a variety of tools to enhance the donation experience that increases donor engagement, as well as total donations.
Solution: A New Module, Same Environment
Evolve Payments has a strategic approach when working with Non-Profit clients, identifying unique pain points and offering solutions that add value. Ultimately, Evolve Payments was able to drive additional monthly donations, anonymous donations, dedication donations, and mobile responsive donations all within a brand standards guide and color scheme to allow synchronicity throughout the donation experience. It is also a benefit that the Evolve Payments team is strategically partnered with Evolve Systems, a digital marketing agency, that was able to assist in installing this new module into the current website without needing to build out a new environment.
The benefit of including a special module that allows donations to be dedicated either ‘in the honor of’ or ‘in the memory of’ allows donors to have an emotional connection to your organization, as well as loved ones. Additionally, allowing your donors to donate anonymously eases stress if the donor is not interested in having their name associated.
The advantage of including the ability to donate monthly means that if your donors are on a fixed income, or they want to easily track their contributions, they would be able to attribute a specific dollar amount per month to allow more engagement and more dollars spent with your organization. This great tool that Evolve Payment installed within the website allowed the Boys and Girls Club to have a list of their monthly donors that they can reach out to for updates, initiatives, events, and other content. Being able to build this list of emails resulted in email marketing opportunities and innovative systems to improve smart marketing campaigns.
It is worth noting that while the BCGTC have some great additional resources on their donation website, the module that the Evolve Payment’s team introduced has many other features including:
- Goal Orientated Fundrasing
- Text to Give Capabilites
- Donor Wall Recognition
- Multi-Initiative Grid Donations
- And many more backend reporting features.
Result: More Time To Do What Your Organization Does Best.
The numbers speak for themselves. While we could not fully realize the cost savings in the reduction of fees, Evolve Payment’s services as a strategic payment advocate allowed an immeasurable increase in online card donations, while saving countless hours of staff members, volunteers, and board members time not needing to write tax-deductible receipts.
Additionally, Evolve Payment was able to work with BGCTC to have an SSL Certificate to ensure safe and secure transactions.
If you are moved by the good work that The Boys and Girls Clubs of the Twin Cities does for the community, we encourage you to be apart of this case study and experience the donation module yourself by making a donation to this phenomenal organization. Please follow the link below: https://boysandgirls.org/give/.
The Evolve Payment team continues to have a great working relationship with the Boys and Girls Club of the Twin Cities. We’re continually providing customer support and assisting with large donations in access of $10,000 or more transactions swiftly, securely and transparently. If you’re interested in learning more about how we evolve the Non-Profit Merchant Services Industry, get in touch with our team today. We’ll take your account through the same process and save you up to 40% on your processing fees.
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